What is Immersive Audio and why is it so cool?

Description

With all manners of entertainment using the moniker “immersive”, what does this mean with regard to audio? Since the introduction of immersive audio to the cinema, SMPTE has been working to create standards to foster interoperability between the many variations of playback systems and the many variations in mixing tools. A number of standards documents have been created that address different aspects of the problem.