SMPTE Announces IBC2025 Sessions and Highlights

WHITE PLAINS, N.Y. — Aug. 13, 2025 — SMPTE^®, the home of media professionals, technologists, and engineers, today announced its lineup of sessions and show highlights for IBC2025, Sept. 12-15, in Amsterdam. Show visitors will find SMPTE and other show owners — the leading international bodies behind IBC — in the IBC2025 Owner Pavilion and booth number 3.A44.

SMPTE Partner Programme Sessions at IBC2025
As an IBC2025 Partner, SMPTE will present four sessions within the IBC2025 Partner Programme. Free to attend, these sessions feature seminars from industry leaders on key topics driving change in media technology, workflows, and business models.

Saturday, Sept. 13: 14:30 – 14:40 in E102

Introduction to SMPTE at IBC

Speaker – SMPTE President Rich Welsh

Saturday, Sept. 13: 14:40 – 15:15 in E102

Smart Workflows - Harnessing AI tools for Next Generation Content

AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes. Take a look at the risks, limitations, and opportunities ahead.

Moderator – SMPTE President Rich Welsh

Speaker – Co-Founder/Head of GTM Twelve Labs Soyoung Lee

Saturday, Sept. 13: 15:25 – 16:00 in E102

Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem

Controlling media devices and services has traditionally been a fragmented challenge —especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic, secure by design, and scalable from the smallest tool to the most complex production system. Experts will share insights into the Catena ecosystem, its flexible data model, and how it supports interoperability across vendors and platforms. Attendees will gain a clear understanding of the problems it solves and how it can be applied in their own workflows.

Moderator – Officer of the CTO: Director of Standards Strategy Chris Lennon

Speakers – CSS Programme Director, ITV Darren Long and CTO - IABM Stan Moote

Saturday, Sept. 13: 16:10 – 16:45 in E102

From Classroom to Control Room: Building Careers in Media Technology

Attracting and nurturing talent is critical for the future of the media technology sector. In this discussion, past program participants, academic leaders, and industry representatives share their perspectives on what works — and why. From forging new partnerships to identifying emerging skill sets, we’ll examine how collaborative efforts between education and industry are shaping the workforce of tomorrow. 

Moderator – Associate Engineer at Techex Tia Shenton

Speakers – CTO of EVS Alex Redfern, Limitless Broadcast Beth Marsch, BA Hons Television Production student at Southampton Solent University Daniella Smith, Associate Technical Specialist for Sky Emily Bergen, and Student at Solvent University Lee Davison

Saturday, Sept. 13: 16:55 – 17:30 in E102

SMPTE Forward: New Standards, New Skills, New Communities

With new challenges emerging across media production, distribution, and preservation, SMPTE is launching a range of initiatives to help the industry adapt. This session covers upcoming standards, including content authenticity and AI — and explores educational efforts aimed at creative and technical professionals. From community networks to immersive skills training, find out how SMPTE is creating tools, spaces, and standards to support the next generation of media innovation. 

Speakers – Education Vice President at SMPTE Polly Hickling, SMPTE President Rich Welsh, SMPTE Executive Director Sally-Ann D’Amato, Director of Standards Development Thomas Bause Mason

Networking Events at IBC2025

Thursday, Sept. 11: 11:04 – 16:15 from London St Pancras to Amsterdam Centraal

The Green Line Media Networking Event

SMPTE is a sponsor in The Green Line, bringing together broadcasters, technologists, sustainability experts, analysts, and journalists for a train trip that will feature networking, education, and even a pub quiz. The event will be DJed by SMPTE President Richard Welsh and Beyond Zero CEO Dee Davison.

Sunday, Sept. 14: 16:00 – 18:00 at Stand 0.A05

BT Media and Broadcast Drinks and Networking Event

Please join SMPTE Partner BT Media and Broadcast for their famous drinks and networking event in the sunshine. This pleasant afternoon is an excellent time to meet with SMPTE leaders and experts to discuss the future of the organization, catch up with colleagues, and engage with other attendees in a comfortable setting. Register here.

SMPTE Representatives and Speakers at IBC2025
SMPTE President Richard Welsh, SMPTE Executive Director Sally-Ann D’Amato, SMPTE Marketing Director Erminia Fiorino, SMPTE Standards Director Thomas Bause Mason, SMPTE Education Director Maja Davidovic, and Strategic Partnerships Lead Dayna McCallum will all be at IBC2025 on behalf of the Society and available for meetings.