Panasonic's introduction of P2 was interesting from many perspectives, but two of the more noteworthy were the decision not to introduce a companion editing system, but rather to announce an effort to partner with existing systems, and to promote the fact that the P2 cards were HD ready and that HD products would follow shortly. These two threads align because, while the original partners supporting P2 were only four (Avid, Quantel, Pinnacle and Grass Valley), their ranks have grown to 15, and, as Panasonic has announced an HD / SD P2 camcorder "family," many of them have announced synchronized release of NLE support for P2 HD.

This presentation will discuss the unique attributes of P2 acquisition, the inherent advantages of memory-based storage, why it integrates into editing systems easily, how HD "fits" into P2, and why the MXF O.P. Atom structure makes all this possible. In a word, it's all about workflow.

Bill Edwards is Director of Broadcast Sales Development at Panasonic Broadcast and Television Systems Company. During his more than 10 years with Panasonic, Mr. Edwards has held the positions of Sales Development Manager Central US Region and District Sales Manager for the Mid-Atlantic States. Bill's background is in electronic technologies and business. Current responsibilities involve working directly with the, East Coast based Broadcast and Cable Networks, Station Group Ownerships, Emerging markets and Panasonic's resell / distribution channels to facilitate Panasonic Broadcast's High Definition and P2 based products.

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